Marketing Director (m/f/d)

As Marketing Director (m/f/d) you and your team will support our current title “The Cycle” and create inspiring content for our community. You will celebrate YAGER and create an inspiring and sustainable approach to marketing our products. As Marketing Director you will design and implement processes and tools as well as own the short and long term strategies to shape an impactful brand.

We believe the best games are made by diverse teams and welcome applicants from all backgrounds.

Responsibilities

  • Improve YAGER´s image throughout the industry via defining & executing great communication strategies around the Studio
  • Development and execution of integrated Go to Market plans across traditional and emerging channels, using all marketing levers
  • Define and drive the marketing team’s strategy, recommend/drive changes and experiments on various user sets to optimize experience
  • Execute the roadmap of daily, weekly, monthly events, promotions and campaigns to increase engagement, retention and monetization, based on a deep understanding of game metrics
  • Use data and insight to steer communication planning. Prioritize target audience/ segment priorities, along with key features that will create differentiation
  • Understand and assess core product opportunities (e.g., opportunity size, appeal, differentiation) in order to proactively determine how to best sell and drive demand
  • Conduct research to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities
  • Deliver results and hit deadlines. Take responsibility and ownership of role-related tasks
  • Generate new solutions that contribute to Brand evolution. Ask questions and challenge the status quo. Contributes to a culture of creativity and idea generation
  • Works collaboratively with other department heads to hit goals. Builds working relationships with others cross-functionally. Acts in the best interest of the Brand, and others, versus self
  • Build and maintain relationships with key external stakeholders like business and media partners, community influencers and various agencies
  • Clearly articulates a vision of the future for The Cycle as a brand, illustrating how teammates can contribute to make an impact
  • Lead and develop a team of 5-7 direct and indirect reports


Qualifications

  • 8+ years relevant gaming industry experience
  • 3+ years leadership experience
  • Bachelors degree in marketing or related field required
  • Project management experience and ability to work with and manage cross functional units to advance business objectives
  • Regularly seeks out the latest trends on Mobile/Console/PC and plays them
  • Exhibits excellent judgement
  • Embraces the small stage and big stage with outstanding communication skills
  • Can blend creative strategies and with analytics
  • Expects and requires innovation of her/his team
  • Thinks big and has convictions

    Employment details

    • Full-time
    • Status: employment
    • Start: as soon as possible

    Benefits

    We support you all the way

    Ongoing, anonymous and free support through the Fürstenberg Institute Employee Assistance Program. Extensive Relocation support and assistance, occupational pension scheme

    We care about your well-being

    Flexible working hours, fresh fruit and vegetables every day, hot and cold beverages of your choice, fitness Club membership, health webinar, monthly company events, Berlin public transportation Jobticket

    We encourage continuous learning

    Extensive games/books library, dedicated Talent Development Manager, participation at various game conferences

    We know how to have fun

    A variety of exciting Team Events, regular in-house social events, summer and Christmas Party, beer and soft drinks for Friday meetings

    If this sounds exciting to you, and you love to work in a creative environment with people who are passionate about their work, we are looking forward to getting to know you!